About Media Happi
Media Happi is dedicated to delivering innovative, AI-powered SaaS solutions that enhance the way media professionals work. We are looking for a Product Marketing Manager who can bridge the gap between product development and market success, ensuring that our offerings are well-positioned, effectively communicated, and strategically launched.

Job Overview – Championing Product Success
As the Product Marketing Manager, you will be responsible for crafting and executing go-to-market strategies for Media Happi’s products. You’ll be the voice of the product, working closely with product, marketing, and sales teams to ensure alignment on messaging, positioning, and launch strategies.

Core Responsibilities – What You’ll Do Daily:

• Go-To-Market Planning: Develop and execute go-to-market strategies for new product launches and feature updates.
• Positioning and Messaging: Craft compelling messaging that highlights Media Happi’s unique value propositions.
• Market Analysis: Conduct competitive analysis and track industry trends to inform product positioning.
• Feedback Loop Management: Gather user and market feedback to relay insights to product development teams.
• Sales Enablement: Equip the sales team with the tools and knowledge they need to sell the product effectively.

Daily Challenges – Your Routine Tasks:

• Prepare product launch plans and timelines.
• Work with content and marketing teams to develop collateral, such as brochures, presentations, and case studies.
• Present product updates and competitive insights to stakeholders.
• Coordinate with customer success teams to gather and act on customer feedback.

Advanced Duties – How You’ll Elevate Media Happi:

• Pricing and Packaging Strategy: Develop pricing models that optimize revenue and user adoption.
• Customer-Centric Campaigns: Design campaigns that resonate with target audiences and drive product awareness.
• Cross-Functional Alignment: Serve as the link between product, marketing, and sales to ensure cohesive strategies.
• Thought Leadership Initiatives: Contribute to whitepapers, articles, and webinars to establish Media Happi’s market expertise.

The Vision – Ultimate Goals of This Role:

• Successful Product Launches: Ensure that every product launch is a success in terms of adoption and revenue.
• Strategic Market Positioning: Position Media Happi’s products as leaders in the media tech space.
• Increased Customer Engagement: Create campaigns that attract and engage new users.

The Ideal Candidate – You Are Someone Who:

• Is a Strategic Thinker: You understand how to align product features with market needs.
• Is an Effective Communicator: You can translate technical features into benefits that resonate with users.
• Is Market-Savvy: You stay updated on industry trends and use that knowledge to inform strategies.
• Is a Team Player: You collaborate seamlessly with various teams to achieve shared goals.

The Characteristics We Value:

• Analytical Mindset: You use data to inform your decisions and measure success.
• Creative and Innovative: You come up with new ideas for marketing and positioning.
• Detail-Oriented: You ensure that messaging and campaigns are consistent and high-quality.
• Proactive and Ambitious: You are eager to take on challenges and drive results.

Qualifications & Requirements:

• Educational Background: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience: 5+ years in product marketing, preferably in a SaaS or tech company.
• Technical Skills: Proficiency in marketing and analytics tools.
• Communication Skills: Excellent presentation and copywriting skills.
• Project Management: Strong organizational skills to manage multiple projects simultaneously.

Investment & Equity Opportunities:
Media Happi offers competitive compensation and equity options, aligning your success with the company’s growth.

Join Media Happi – Elevate Our Products to New Heights:
Your strategies will play a key role in how Media Happi’s products are perceived and adopted. Join us and help shape the future of media technology.

EEO Statement:
Media Happi, Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.